# How to Pick the Least Wrong Colors

Canonical URL: https://colorcurio.us/library/how-to-pick-the-least-wrong-colors
Source type: Library entry
Resource URL: https://mattstromawn.com/writing/how-to-pick-the-least-wrong-colors/
Added: 2026-01-04

## Summary

A procedure for chart colors when brand, contrast, and distinctness can’t all be satisfied at once.

- Resource: [How to Pick the Least Wrong Colors](https://mattstromawn.com/writing/how-to-pick-the-least-wrong-colors/)
- By: Matt Ström-Awn
- Kind: writing (article)
- Level: intermediate
- Tags: data-viz, palettes, color-spaces, oklab, designer, tutorial

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